Creating solid mission and vision statements for your enterprise as the first step to successful marketing.
The first step of building a successful marketing program for an enterprise is knowing what you are marketing. This sounds basic but many enterprises get derailed by not having a clear mission or vision or by not sticking to it.
In this challenge, you will craft a mission and vision statement for your enterprise. This will be the foundation for all the marketing for your enterprise, which can be a business, a non-profit, an event, a hobby, a special project, or any pursuit that needs marketing, which is almost everything.
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1. Who are you and what is your "enterprise"?
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comments this month View and Discuss In this task, we'll get to know each other a bit and tell about the enterprise we're each focusing on for this challenge. - 2. What are mission and vision statements? View and Discuss Learn the difference between mission and vision statements and begin to think about why they are important.
- 3. What makes good mission and vision statements? View and Discuss In this task, we'll look at what makes good mission and vision statements by analyzing some that are out there.
- 4. Craft your mission and vision statements View and Discuss This is where you get a chance to write your own mission and vision statements. Don't worry -- you'll have a chance to refine it later.
- 5. Refine your statements View and Discuss In this final task, you'll refine your mission and vision statements.
- 6. Bonus - Create your elevator pitch View and Discuss In this final task, you'll create an elevator pitch for your enterprise.
Badges you can earn in this challenge:
Peers who have offered their help
Peers taking this challenge
Peers who have completed this challenge
