P2PU | Entrepreneurial Mktg: Mission and Vision

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Creating solid mission and vision statements for your enterprise as the first step to successful marketing.

The first step of building a successful marketing program for an enterprise is knowing what you are marketing. This sounds basic but many enterprises get derailed by not having a clear mission or vision or by not sticking to it.

In this challenge, you will craft a mission and vision statement for your enterprise. This will be the foundation for all the marketing for your enterprise, which can be a business, a non-profit, an event, a hobby, a special project, or any pursuit that needs marketing, which is almost everything.

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Tasks Discussions

1. Who are you and what is your "enterprise"? View and Discuss In this task, we'll get to know each other a bit and tell about the enterprise we're each focusing on for this challenge.
2. What are mission and vision statements? View and Discuss Learn the difference between mission and vision statements and begin to think about why they are important.
3. What makes good mission and vision statements? View and Discuss In this task, we'll look at what makes good mission and vision statements by analyzing some that are out there.
4. Craft your mission and vision statements View and Discuss This is where you get a chance to write your own mission and vision statements. Don't worry -- you'll have a chance to refine it later.
5. Refine your statements View and Discuss In this final task, you'll refine your mission and vision statements.
6. Bonus - Create your elevator pitch View and Discuss In this final task, you'll create an elevator pitch for your enterprise.

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