Technovation Challenge Spring 2013 (12 weeks)

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Week 2: Market Research (2/10/2014)


Students will define the market for their app, and learn about conditionals and logic statements.

This lesson supplies teams with a framework to consider when creating their app idea. The critical point of this lesson is that even if a product is amazing, it may fail as a business if there are no customers who want it—which is why we encourage practicing Lean Thinking. Asking your target customers as soon as possible for feedback on your product idea allows you to “fail fast” and pivot before losing time and resources.

Customer development is another perspective to consider when designing an app. Cindy Alvarez helps companies build better products through intensely understanding their customers. Customer development is seeking to understand what the customers need, how they work, as well as what their struggles and highest priorities are. Find out more about customer needs by surveying them -- either through Twitter, Facebook, email, or in person. 

Computer Science Concepts Taught in This Lesson:

  • conditionals
  • logic statements

Click here to download this week's PowerPoint presentation.

http://www.youtube.com/watch?v=LF8xdJNni44&feature=player_embedded

http://www.youtube.com/watch?v=5ia0nhmQybs&feature=player_embedded

Task Discussion


  • JennaB said:

     

    Another team needs your input! The app is targeted towards pet lovers. If you own or love pets, it would be great if you could help out by participating in the survey. It only has 5 questions so it won't take much time of your time. Thanks!

    http://www.surveymonkey.com/s/3TFB7H8

     

    -Jenna

    on March 26, 2013, 10:03 a.m.

    Angelica said:

    I love this idea! Just took the survey.

    on March 26, 2013, 11:06 a.m. in reply to JennaB

    Eshika Kalam said:

    Hi Angelica Do we need to create a gmail account for everyone or one account for each team? And is there any tutorials you can send me for inventing the apps? Sent from my iPhone
    on March 28, 2013, 11:59 a.m. in reply to Angelica

    TahaniZ said:

    Hi Eshika!

    You only need one gmail account per team. We have tutorials in the Hack Day curriculum has tutorials (and there are a few more at the beginning of the 12-week curriculum as well).

    Tahani

    on March 28, 2013, 12:51 p.m. in reply to Eshika Kalam

  • Elaine Mistretta said:

    Mobil app development survey on social interaction of middle and highschool students
    Please help us get over 1000 responses
    http://www.surveymonkey.com/s/7HY8LR2


    ________________________________________
    Please ask your students to take our survey and possibly send to teachers in your schools. We would love to get a huge response.

    Teachers can post the link in their classrooms

    Teachers can request students respond to the survey during class

    Teachers can print multiple copies of the link and pass out to students.

    Thank you very much

    ________________________________________

     

    on March 17, 2013, 7:03 p.m.

    JennaB said:

     

    Hi Elaine,

    Great idea to use the Technovation community to help with market research! I’ll share this with our Twitter following :)

    -Jenna

    on March 18, 2013, 11:54 a.m. in reply to Elaine Mistretta

  • Emily said:

    Where do you find the Quiz Me tutorial?

    Thanks!

    on Jan. 30, 2013, 5:22 p.m.

    annalise said:

    Emily,

    All the tutorials and other print-outs are found in the "Course Materials" section fo this course. Let us know if you have trouble finding it!

    AnnaLise

    on Jan. 30, 2013, 5:25 p.m. in reply to Emily

    Elaine Mistretta said:

    You need to be logged into P2PU and access the tutorials, it is on the same doc as the Lady Bug chase elaine mistretta Haverhill, MA On Wed, Jan 30, 2013 at 5:22 PM, Emily_Will <
    on Jan. 30, 2013, 6:12 p.m. in reply to Emily